Writing
Notes on revenue, leadership, and going to market.
Reflections from twenty-five years of building category-defining revenue organizations across SaaS, AI, and fintech.
The Web Is Being Rebuilt From the Inside Out — And Netlify Is at the Center of It
How Claude AI and Netlify are enabling a new era of human-in-the-loop content automation — and what it means for the future of the web.
Friction, Delight, and the Art of the Possible
Removing friction is necessary but nowhere near sufficient. The teams that actually grow revenue through the product are running three jobs at once: removing friction, engineering delight, and educating users on what is possible next.
Fostering Success: The Art of Building a Strong and Collaborative Culture
A positive workplace culture is one of the most powerful drivers of teamwork and productivity - but building one requires intentional effort, strategic planning, and a genuine commitment from leadership.
Customer-Centricity Unity: Building a Collaborative Organization Aligned Around the Customer
True customer-centricity is a strategic advantage - but achieving it requires more than offering excellent products or services. It demands organizational transformation.
The Power of Precision: Executing Consistent Systems for Sales, Customer Success, and Partner Relations
Precise, consistent systems across sales, customer success, and partner relations are what separate organizations that scale predictably from those that lurch from quarter to quarter.