Writing
Notes on revenue, leadership, and going to market.
Reflections from twenty-five years of building category-defining revenue organizations across SaaS, AI, and fintech.
The Skill That Stopped Shipping
A skill you installed six months ago is still telling your agent how the product worked six months ago. The model moved on and the skill stayed where it was — and you cannot find that out by reading the file. You find it out by running an agent against it and scoring what comes back.
Who Maintains the Skills Your Team Installs?
An afternoon in Salt Lake City with Tanner Linsley and Jonathan Hislop from TanStack turned into a long conversation about models, security, and skills. The line that stuck with me: someone can download something that looks like a TanStack skill, and that skill can have a whole bunch of other stuff embedded in it.
61 Apps and a Motivational Quote
A friend I hadn't seen in 15 years texted me to catch up. An hour later he told me he'd built 61 apps on Netlify — from his phone, walking around, sitting in his hot tub. That's the whole shift, in one number.
Bombproof Governance Is Simpler Than People Think
AI democratized building and deploying. The new generation of builders has deep expertise in the problems they're solving, but not necessarily in governance, security, and deployment — which is exactly why the guardrails have to live in the platform.
The Cover Charge at the Door
We used to charge a cover at the door. Moving off seats and onto credits cost us revenue before it paid off anything else — and it was still the right trade for where this company is headed.
The Netlify Skill Is the Most Underused Thing We Have
Anthropic sends people to Netlify and they deploy a snapshot in time — the finance dashboard as of Wednesday at 4 o'clock. The skill is what turns that snapshot into an application.
1,000 Companies, One Signal
How we picked the first 1,000 accounts for our newest campaign. The answer wasn't firmographics — it was behavior: five or more teams already shipping inside the same company, most of them deploying outside GitHub.
We Killed Our Own Zendesk Bill
We stopped paying for Zendesk and built the replacement ourselves, on our own platform. We're calling it NetliDesk — and it's part of a much bigger shift in how the company works.
Security Is the Game
A CISO found a site running on his own domain that nobody remembered building. What 'now' actually looks like when the platform closes the gap the moment somebody notices.
Build Versus Buy: Do You Want to Own the Plumbing?
The build-versus-buy objection gets a lot clearer when a company asks whether building internal deployment infrastructure is actually its core business.
Summer Summit: Getting Stuck on Our Own Platform
At our Summer Summit Buildathon I set out to build on Netlify Agent Runners and got stuck almost immediately — which turned out to be the most honest product feedback I could have gotten.
Netlify Hackathon: The World of Mass Blogging Is Live
Built in a day at the Netlify company hackathon — a Blog Hub Studio that lets you write a blog once and publish it to multiple sites at the same time.
The Web Is Being Rebuilt From the Inside Out — And Netlify Is at the Center of It
How Claude AI and Netlify are enabling a new era of human-in-the-loop content automation — and what it means for the future of the web.
Friction, Delight, and the Art of the Possible
Removing friction is necessary but nowhere near sufficient. The teams that actually grow revenue through the product are running three jobs at once: removing friction, engineering delight, and educating users on what is possible next.
Fostering Success: The Art of Building a Strong and Collaborative Culture
A positive workplace culture is one of the most powerful drivers of teamwork and productivity - but building one requires intentional effort, strategic planning, and a genuine commitment from leadership.
Customer-Centricity Unity: Building a Collaborative Organization Aligned Around the Customer
True customer-centricity is a strategic advantage - but achieving it requires more than offering excellent products or services. It demands organizational transformation.
The Power of Precision: Executing Consistent Systems for Sales, Customer Success, and Partner Relations
Precise, consistent systems across sales, customer success, and partner relations are what separate organizations that scale predictably from those that lurch from quarter to quarter.