Build Versus Buy: Do You Want to Own the Plumbing?

The build-versus-buy objection gets a lot clearer when a company asks whether building internal deployment infrastructure is actually its core business.

We hear it all the time from CISOs and CTOs: "We can build it ourselves on AWS!"

Cool, go for it.

But if this isn't your core competency, you end up solving all the edge cases, security gaps, product holes, and operational challenges.

You also end up asking people to work on projects they probably don't want to be working on.

At the end of the day, you're responsible for building, managing, and maintaining deployment infrastructure, orchestration, and workflows.

That's what we do. We've been doing it for 10 years.

The opportunities that stall over the build-versus-buy decision usually aren't about capability. They're about whether a company wants to own the plumbing.

Some of the requests that come in are wild. One that comes to mind: if an application isn't touched for 40 days, it needs to automatically delete itself.

We don't have that built by default.

Nobody does.

But it comes down to whether building and maintaining internal deployment infrastructure is your core business.

If it's not, that's our job. Our partners come to us so they can let the experts handle it.